Creative Brief: Branding Project for South Korean Café
While in South Korea, I had the chance to design the branding for this café, focusing on the logo, menu, and overall branding direction. The café, with its grand exterior and stunning floral-filled interior, immediately inspired me with its garden-like atmosphere.
During our initial meeting, the client shared her vision for a simple, elegant design with floral accents to reflect the café’s ambiance. She gave me creative freedom to explore the space and experiment with the design.
I presented a moodboard that combined minimalist elements with natural, floral motifs, aligning with the café’s aesthetic. The goal was to create a cohesive brand identity that captured the beauty of the space while appealing to customers seeking a serene, welcoming environment.
